Garmin Now Owns TrainingPeaks

On 22 July 2026, Garmin announced it had acquired TrainingPeaks and TrainHeroic, two of the best-known training platforms for endurance and strength coaches. For most of the last two decades, TrainingPeaks was the largest manufacturer-independent platform for structured endurance training — a neutral place to plan workouts and analyse data no matter which watch, bike computer or trainer your athletes used.

That neutrality is exactly what the acquisition has put up for discussion. If you coach athletes on a mix of Garmin, Coros, Polar, Suunto, Wahoo and Apple devices, your planning tool is now owned by a company that competes directly with several of those brands. This article looks at what actually changed, whether platform independence is worth caring about, and which endurance coaching platforms remain independent in 2026.

A coaching platform is not a tool you swap out casually. It holds years of athlete history, your workout library, your templates, your communication — the operating system of your coaching business. When the company that owns it also sells watches and trainers, three questions naturally follow:

• Data neutrality. Will the platform keep syncing equally well from any device and pushing structured workouts to any device — or will non-Garmin integrations quietly receive less attention over time?
• Roadmap priorities. Will new features serve coaches broadly, or increasingly serve the parent company's hardware strategy?
• Longevity. Acquired platforms don't always survive. Sometimes they're absorbed, repositioned, or wound down.

None of these are predictions about Garmin — they are the reasonable questions any coach should ask when the ownership of a critical tool changes.

We build Good Coach App, so treat this section as what it is — but here's an honest account of where it sits in the independence conversation.

Good Coach App is an independent coaching platform (built by Biokod Lab, a software company — not a device or trainer manufacturer). It is device-agnostic by design:

• Syncs with Garmin, Strava, Polar, Coros, Suunto and Apple Health, and pushes structured workouts directly to athletes' watches for guided execution.
• Integrates with Rouvy and Wahoo, with Zwift on the way — useful if you coach cyclists and triathletes across indoor and outdoor training.
• Supports cycling power and performance metrics alongside running and swimming, so multisport coaches aren't forced into a running-only tool.
• Works in 8 languages, including Spanish and Portuguese — most competitors are English-first.
• Is free for up to 2 athletes, then uses transparent per-athlete pricing capped at €60/month for up to 100 athletes (and €1/athlete/month beyond that), with no activation fee. Custom logo and brand colours are included.

It won't be the right fit for everyone — a coach who wants the deepest possible Garmin-native integration may still prefer to stay put. But if device-neutrality is precisely the thing you're now worried about losing, an independent platform that syncs with everyone and is owned by no hardware brand is worth a look. You can run it in parallel with your current platform on the free tier while you decide.